Some meals come and go.
Others turn into traditions.
A few years ago, a group of friends started gathering around Maine lobster — learning how to crack shells, sharing stories, laughing through dinners that stretched late into the night. What began as a simple lobster feast became something more.
By New Year’s Eve this year, the group made it official.
They renamed their annual gatherings — Lobster Fests 1.0 through 7.0 — into something new: Moe’s Supper Club.
Not as a brand.
Not as a promotion.
But as a thank-you.
A thank-you for the person who helped make the meals easy.
For the care that went into every delivery.
For the way food became a reason to gather — again and again.
One member of the group wrote to us afterward:
“We continue to appreciate your and Moe’s special place in the hearts (or perhaps also in the appetites) of people who didn’t even know how to eat a lobster, a mussel, etc. 5–6 years ago.”
What struck us most wasn’t the rename.
It was what came next.
That same group recently attended a funeral in Charlotte. While sharing memories, they also shared stories of Maine summers, lobster feasts, and the meals that had brought them together over the years. They talked about Get Maine Lobster. About Moe. About the joy of learning something new together around a table.
That’s when it really hit us.
We’re not just shipping lobster.
We’re helping people build rituals. Create reasons to gather. Turn “we should do this sometime” into “we do this every year.”
If you’re wondering what lobster becomes after it arrives at your door — sometimes, it becomes a supper club.
And that’s an honor we don’t take lightly.